Collecting feedback is a critical part of planning and executing a successful event. It’s common to collect feedback via survey after an event, but throughout the entire course of an event organizers can consciously create a feedback culture. Involving participants before, during, and after boosts event success. Event organizers need to quality feedback at all stages to succeed: pre-event, during event, and post-event.
Pre-event feedback supports and informs event planning. Pre-event surveys:
- Build excitement around an event
- Encourage attendance
- Get attendees involved and invested
- Create a feedback culture
- Help organizers to pinpoint areas of interest
By giving attendees the opportunity to provide feedback or vote on options before an event, organizers can pinpoint the most popular options and thus deliver a better experience. Not only does this give the attendees a say in event content – it gives them an overview and a better idea of what to expect.
Feedback During an Event
Allowing attendees to provide feedback during an event helps organizers to keep tabs on everything that happens in real time during the event. For example, if there is an unexpected need or if a crisis arises, open channels of communication allow participants to convey urgent information easily to the host organization. Accepting feedback during an event allows organizers to improve the attendee experience at a moment’s notice.
Real-time feedback can be collected via:
- Smartphone App
- Browser-Based App
- Audience Response System
- Text Messaging
- QR Code
- Physical Stations
Live feedback can also be displayed publicly, which has the power to strengthen community. Attendees are more likely to get involved and chip in if they see that fellow participants are providing valuable, interesting input. No one likes to be left out!
Post-event feedback allows organizers to collect information that sheds light on opportunities for future improvement. Event feedback surveys also allows organizers to follow up regarding issues relevant to event closure.
It’s best to survey attendees within 24-48 hours while their thoughts and opinions are still fresh. Attendees are more likely to fill out event feedback surveys right after the event, rather than a week later. Post-event feedback surveys should be quite short – ideally 10 questions or less.
It’s important to give attendees a chance to provide open-ended feedback upon the conclusion of an event. This allows organizers to collect quotes and personal anecdotes for use in future marketing efforts. It also allows hosts to capture specific feedback that wasn’t requested in the post-event survey.
Feedback is a powerful part of any event. It’s important to gather pre-event feedback, feedback during the event, and post-event feedback. Live feedback at every stage goes a long way when it comes to delivering experiences that add value. Conduct feedback surveys throughout, whether it be via audience response system, email, or the web. The more you know about attendee preferences – and the more you understand what they hope to get out of an event – the more you can tailor the experience to their liking. And the more they enjoy themselves – the more likely they are to come back for more next month – or next year.
At MeetingPulse, we provide real-time survey and polling software that runs from any browser, so your event attendees will never need to download an app. Anyone can easily participate using their smartphone, tablet, or laptop via a short link. The MeetingPulse audience response system was developed with simplicity in mind and offers a wide array of customizable options to fit a wide array of event feedback needs. Contact us for more information or click on ‘Keep Me Posted’ on our blog page to receive blog updates and our free ebook.