There are lots of innovative, forward-thinking companies out there vying for employees. Yet we all know that the benefits, dress code, atmosphere, social events, norms, perks – and overall corporate culture – are different for each one. While one set of qualities might work great for one company – they may fail at another. That’s why it’s important to make sure that your corporate culture matches your branding.
The values, purpose, and philosophy of your business should be reflected all of the products or services you provide, all of your content, and how treat your employees and customers. Great companies strengthen their likelihood of success by creating consistency and solidity across the board. This creates fewer opportunities for distrust or failure. When a company is consistent, they are inevitably more highly trusted on the whole. This is one of those small things that is a truly big thing in reality!
So whats up with these companies who have succeeded in achieving this high level of consistency across platforms? According to Denise Lee Yohn in her Harvard Business Review article entitled Why Your Company Culture Should Match Your Brand,
Their leaders understand that a strong, differentiated company culture contributes to a strong, differentiated brand — and that an extraordinary brand can support and advance an extraordinary culture. It doesn’t matter if your company culture is friendly or competitive, nurturing or analytical. If your culture and your brand are driven by the same purpose and values and if you weave them together into a single guiding force for your company, you will win the competitive battle.
Yohn points out that a telltale sign of mismatch is a disparity between the employee experience – and the customer experience. Both internally and externally, maintaining quality and consistency saves time, energy, and money. According to Yohn,
With a single, unifying drive behind both your culture and your brand, you reap the benefits of a focused and aligned workforce. No one needs to expend extra energy figuring out what to do or how to act in order to achieve what you want your company to stand for in the world.
So next time you might consider cutting corners in order to decrease spending, to increase speed, or to meet the desires of your team members, take a moment to zoom out and think bigger. Although micro momentary concerns are important, make sure that accommodating short-term needs doesn’t leave you in conflict with your own branding – or your core values in relation to employee experience. Maintaining a secure and consistent rapport both internally and externally will enable you to succeed more reliably as a company at large.
At MeetingPulse, we believe in healthy communication and consistency when it comes to leadership, customers, and employees alike. We provide easy-to-use interactive live feedback tools that support healthy corporate culture for employees and administration. If you want to know more about your team members’ thoughts, ideas, and preferences, try out our browser-based audience response system. We provide real-time survey and polling software for any device, so your audience will never need to download an app. Contact us for more information about our audience response system or click on ‘Keep Me Posted’ on our blog page to receive blog updates and our free ebook.